Magic Bank Case Studies A-Z Index

The MAGIC website is UNICEF’s (United Nations Children’s Fund) response to the Oslo Challenge of 1999, which called on media professionals, educators, governments, organisations, parents, children and young people themselves to recognise the enormous potential of media to make the world a better place for children. The MAGIC website hosts a directory of case studies highlighting organisations that have utilised media to help children.

Further information


Regions / countries / territories

Africa: 53 countries (show) Americas: 53 countries (show) Asia: 41 countries (show) Europe: United Kingdom

Global issues

Children, youth and family welfare