Fair Trade group builds links with supermarkets

The Advocate for Philippine Fair Trade, Inc. (APFTI) is now working on expanding the market reach of Fair Trade products in the Philippines, through a strong partnership with supermarket associations in the country.

In an interview with APFTI president Vicente Roaring, he said that this venture to link with the Philippine Association of Supermarket Inc. (PASI), and Philippine Amalgamated Supermarkets Associations (PAG-ASA) is part of the movement’s effort to drum up awareness to the 84 million Filipinos in patronizing locally produced products through Fair Trade process.

Although, some Fair Trade products are now made available in some supermarkets around the country, but visibility and accessibility of the products should be more strengthened, and that ultimate vision to provide a stall for Fair Trade products in all supermarkets nationwide.

Further information


Partnership types

Advocacy of global issues

Regions / countries / territories

Asia: Philippines

Global issues

Trade and development

Goods categories

Agriculture, aquaculture & forestry; Arts, crafts & toys; Food & beverage;...show all (4)

Business sectors

Retail trade