UK first as Cadbury Dairy Milk takes Fairtrade further into mainstream

Cadbury Dairy Milk launched its new Fairtrade-certified chocolate bars, becoming the first mass market chocolate to gain certification from the Fairtrade Foundation.

Cadbury Dairy Milk Fairtrade is part of Cadbury’s broader commitment to develop a sustainable business strategy to empower farmers to invest in their land and their communities. Through the Cadbury Cocoa Partnership (CCP), Cadbury is investing £45 million over the next ten years to secure sustainable cocoa farming in Ghana, India, Indonesia and the Caribbean where the cocoa farming industry is facing increasing challenges.

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Categorisations

Partnership types

Doing business with the poor

Regions / countries / territories

Africa: Ghana
Europe: United Kingdom

Global issues

Trade and development

Business sectors

Manufacturing