World of Good Inc sells brand to eBay, wholesale division acquired by GreaterGood/Charity USA

World of Good Inc., a social venture founded in 2005 that connects artisans from developing communities with mainstream retail markets, announced in March 2010 that eBay acquired its brand and related assets. World of Good Inc. also announced that GreaterGood/Charity USA acquired its wholesale division and line of designer Fair Trade products, which were re-branded, while existing relationships with retailers and artisan partners were maintained.

eBay’s acquisition of the brand results from a two-year long collaboration between the two companies that led to the development of by eBay, the world’s largest multi-seller marketplace for socially and environmentally responsible shopping. The transaction reflects eBay’s growing commitment to engaging consumers to affect social change through sustainable commerce. It also represents World of Good’s commitment to creating the greatest market opportunity for small, Fair Trade and environmentally responsible producers around the world. The online marketplace hosts hundreds of sellers, with tens of thousands of sustainable products from 85 countries.

Further information


Partnership types

Doing business with the poor

Regions / countries / territories

Africa: 53 countries (show) Americas: 51 countries (show) Asia: 41 countries (show)

Global issues

Trade and development

Goods categories

Arts, crafts & toys

Business sectors

Retail trade