Unverified non-profit organisation

Ruma is a social enterprise that aims to empower the poor in Indonesia by providing pre-packaged business opportunities complete with an equipment package, a strong brand, marketing materials, initial training, ongoing mentoring and access to a supply chain. Its flagship microfranchise business, “Rumah Pulsa”, is a telecommunications kiosk business through which entrepreneurs sell prepaid airtime. Ruma sells the business kit, which contains a phone, promotion materials and an operating manual, for USD23 to future franchisees. A field officer also trains franchisees on how to run the business.


Participant in relevant networks

Grameen Foundation

About this organisation

Partnership types

Doing business with the poor; Provision of services / personnel

Regions / countries / territories

Asia: Indonesia

Global issues

Job creation and enterprise development; Financial accessibility and management

Business sectors

Retail trade