Doing business with the poor
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Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP.
By International Finance Corporation, International Business Leaders Forum, and the CSR Initiative at the Harvard Kennedy School
The most recent version of the BoP Protocol, drawing upon lessons and experiences implementing the BoP Protocol in Nairobi, Kenya as well as in communities in Mumbai, Hyderabad, and Parvathagiri in India.
This guide aims to introduce the business community to potential partners in the development community. It is a first port of call for managers who are interested in working with a development organization, but unsure of how to begin.