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The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP.

Navigating the New World of Partnership

Recent years have seen radical change in the landscape of engagement between the corporate world and others battling issues of global concern. The invaluable role that business can play has increasingly been understood as partnership models have brought together corporations, governments,...

Base of the Pyramid Protocol 2nd Edition (2008)

The most recent version of the BoP Protocol, drawing upon lessons and experiences implementing the BoP Protocol in Nairobi, Kenya as well as in communities in Mumbai, Hyderabad, and Parvathagiri in India.

Making Private Standards Work for You: A guide to private standards in the garments, footwear and furniture sectors

Today, more and more companies in developing countries and emerging economies are becoming global producers. The liberalisation of consumer markets provides these companies with opportunities for exporting their products to global markets where they are increasingly required to comply with...

Pro Bono / In-Kind / Donated Services for Mission-Based Organizations When, Why & How?

There are all sorts of professionals who want to donate their services -- web design, graphic design, human resources expertise, legal advice, editing, research, and so forth -- to mission-based organizations (nonprofits, non-governmental organizations, schools, etc.). And there are all sorts of...