Natura beauty productsenefit Colombia's lowest social class and recycle tonnes of waste

Natura is a Brazilian organization operating for 40 years with a portfolio of 800 cosmetics, perfume and personal hygiene products. The company has adopted a direct sale scheme as its unique distribution channel.

In Colombia and after only 2 years of operation, Natura’s products have reached 95% of the territory. This in turn has benefited 16,000 saleswomen, over 60% of whom are from Colombia’s lowest social classes. In addition, the company has developed a recycling project, by which it recollects annually about 38 tonnes of waste generated by its products, i.e. the equivalent of 50% of Natura products entering the market every year.

Further information


Partnership types

Doing business with the poor

Regions / countries / territories

Americas: Colombia

Global issues

Job creation and enterprise development; Environment and climate change; Gender issues

Business sectors

Retail trade