Doing business with the poor - a field guide

The Guide explores the way in which several leading companies, including Shell, Coca Cola and Procter and Gamble, are developing inclusive business models designed to assist them to create new revenue streams while serving the needs of the poor through sound commercial operations. The companies are targetting an untapped market of over four billion potential customers worldwide.


World Business Council for Sustainable Development (WBCSD)

Further information


Partnership types

Doing business with the poor

Global issues

Community development; Job creation and enterprise development