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Starbucks, Fairtrade organisations join in sustainable development efforts in Rwanda; new Rwanda Fairtrade Certified Coffee coming to UK Starbucks in 2010; business forum explores entrepreneurial spirit focusing on responsible capitalism.

The joint trip to Rwanda by Starbucks, the Fairtrade Foundation and FLO (Fairtrade Labelling Organisations International) marks the latest stage of the expanded relationship between the organisations. The shared insights and learnings between Starbucks, the Fairtrade Foundation and FLO will provide a framework that will help improve responsible farming practices in Rwanda and across east Africa, including the intention to develop and maintain the quality and supply of coffee which meets Starbucks™ Shared Planet™ guidelines and is Fairtrade certified.