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Doing business with the poor

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Adidas is to make €1 trainers for millions of people around the world who cannot afford to buy shoes

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Reebok International is working to develop a "sustainable business model" as part of its German parent Adidas AG's plans to sell "one dollar shoes" in India. After conducting a pilot test for 5,000 pairs of shoes of an existing design of Reebok in three villages in Bangladesh last year, the firm...

Fairtrade goes luxury with Traidcraft

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Through working with Traidcraft, the UK’s leading fair trade organisation, Glisten Confectionery has recently begun supplying products for the Traidcraft confectionery range.

Starbucks and Fairtrade partner in Rwanda

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Starbucks, Fairtrade organisations join in sustainable development efforts in Rwanda; new Rwanda Fairtrade Certified Coffee coming to UK Starbucks in 2010; business forum explores entrepreneurial spirit focusing on responsible capitalism.

Vitmark includes the poor in its value chain.

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Vitmark, a leading beverages producer in Ukraine, includes the poor at various points of its value chain: as suppliers of locally grown quality produce, as employees, and as low-income consumers through the offering of low-price juices.

Saraman builds earthquake- proof houses in Iran

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Saraman, a start-up company in Isfahan, central Iran, is an example of addressing housing and construction challenges in a profitable way. The company designs, fabricates and erects affordable, earthquake-proof pre-fabricated steel structures for houses, schools and hospitals.

Reuters Market Light: Creating Efficient Markets

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Reuters Market Light (RML), a business incubated by Thomson Reuters, is a pioneering mobile phone-based agri information service provider. The service is designed to provide farmers with personalised timely and actionable agricultural information from pre-sowing to post-harvest stages through SMS...

Pot-in-pot Enterprise: Fridge for the Poor

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In 2000, Mohammed Bah Abba was awarded the Rolex Award for Enterprise for his innovative Pot-in-Pot system to provide affordable, electricity free, refrigeration in arid Nigeria.

Vaatsalya Hospitals: Affordable Healthcare in Proximity

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Vaatsalya is a for-profit chain of hospitals and clinics which aims to provide quality healthcare to semi-urban and rural areas and was started by doctors-turned-entrepreneurs Ashwin Naik and Veerendra Hiremath in 2005.

Allianz, UNDP and GTZ partner for a three-country study on Micro-insurance

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In 2006, the United Nations Development Program (UNDP) approached Allianz to work together on a market potential study to analyse the demand, acceptability and affordability of microinsurance products.

Ouro Verde is part of the New Ventures initiative at the World Resources Institute

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Brazilian entrepreneur Luis Laranja's company, Ouro Verde, is part of the New Ventures initiative at the World Resources Institute. New Ventures works with small and medium enterprises that have positive environmental impacts, and helps grow environmental entrepreneurship in emerging markets.