UK first as Cadbury Dairy Milk takes Fairtrade further into mainstream

Cadbury Dairy Milk launched its new Fairtrade-certified chocolate bars, becoming the first mass market chocolate to gain certification from the Fairtrade Foundation.

Cadbury Dairy Milk Fairtrade is part of Cadbury’s broader commitment to develop a sustainable business strategy to empower farmers to invest in their land and their communities. Through the Cadbury Cocoa Partnership (CCP), Cadbury is investing £45 million over the next ten years to secure sustainable cocoa farming in Ghana, India, Indonesia and the Caribbean where the cocoa farming industry is facing increasing challenges.

Further information


Partnership types

Doing business with the poor

Regions / countries / territories

Africa: Ghana Europe: United Kingdom

Global issues

Trade and development

Business sectors