Opportunities for the Majority: Bank initiative that promotes and finances private sector business models

The Opportunities for the Majority (OMJ) Initiative promotes and finances market-based, sustainable business models that engage private sector companies, local governments and communities in the development and delivery of quality products and services for the majority of the population of Latin America and the Caribbean.

OMJ projects seek to increase productivity, bring the poor into the formal economy, create jobs, address market failures that raise costs for those least able to afford them, and bring quality goods and services to the 360 million people in Latin America and the Caribbean who are at the “Base of the Pyramid.”



Further information


Partnership types

Doing business with the poor

Regions / countries / territories

Americas: 53 countries (show)

Global issues

Community development; Job creation and enterprise development; Financial accessibility...show all (5)

Business sectors

Finance; Retail trade