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Guayaki Introduces First-Ever Fair Trade Certified Yerba Mate

In March 2009, Guayaki, a leading creator of organic yerba mate beverages, announced that it was the first company in the world to offer fair trade certified yerba mate through the Institute for Marketecology's (IMO) Fair for Life certification program.
Shared Value between Nestlé and crops producers

Nestlé is guided by the principle of creating shared value for shareholders and society in a manner that is integrally linked to its core business strategies and operations. It is called “Creating Shared Value (CSV)”; value created for shareholders, employees, farmers, consumers and the communities...