Socially Inclusive Business: Engaging the Poor through Market Initiatives in Iberoamerica

The first section of this chapter defines its object and the main research questions that guided the researchers’ collective efforts.

In the second section they place this study in the context of the existing relevant literature. They then shed some light on the population segments that have benefited from the initiatives analyzed: the poor and the socially excluded.

Further information


Partnership types

Doing business with the poor

Regions / countries / territories

Americas: United States

Global issues

Information and communications technologies