France Loisirs Suisse distributed advertisements for Terre des Hommes to its customers.

The leading West-Swiss Book and Culture Club, France Loisirs Suisse, permits Terre des Hommes to include its appeals in their parcels to customers, thus offering a channel of private distribution.

This gives Terre des hommes an ideal opportunity to save considerable costs. In 2005, more than 60,000 bulletins were sent out to customers of France Loisirs, who are now sensitised to Terre des Hommes’ concerns.

Further information


Categorisations

Partnership types

Advocacy of global issues; Provision of services / personnel

Regions / countries / territories

Europe: Switzerland

Global issues

Children, youth and family welfare