The big idea: Creating Shared Value
How to reinvent capitalism – and unleash a wave of innovation and growth.
Creating shared value involves value creation for business that simultaneously yields more profit and greater social impact, resulting in powerful transformations and opportunities for growth and innovation in both business and society. Shared value focuses on the connections between societal and economic progress, and has the potential to unleash the next wave of global growth and competitive advantage. This article was the winner of the 2011 McKinsey Award. Published in Harvard Business Review, January/February 2011.