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Standards and guidelines development

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The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid


Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP.

Business Linkages: Enabling Access to Markets at the BoP


By International Finance Corporation, International Business Leaders Forum, and the CSR Initiative at the Harvard Kennedy School

Base of the Pyramid Protocol 2nd Edition (2008)


The most recent version of the BoP Protocol, drawing upon lessons and experiences implementing the BoP Protocol in Nairobi, Kenya as well as in communities in Mumbai, Hyderabad, and Parvathagiri in India.

In: Stories

British American Tobacco establishes a biodiversity partnership with NGOs


British American Tobacco has established a biodiversity partnership, now in its third five-year term (2011-2015). The partners (Fauna & Flora International, Earthwatch, Tropical Biology Association, Royal Botanic Gardens Kew and British American Tobacco) have appointed an independent programme...

In: Stories

Partnership aims to stop rare plant smuggling


TRAFFIC-Hong Kong, one of the 22 branches of a NGO network that monitors wildlife trade globally, partnered with Cathay Pacific Airways Ltd to improve the airline's ability to stop the smuggling of rare plants on its planes.

In: Stories

WWF and IKEA Conservation Partnership


IKEA and WWF began a co-operation in 2002 to jointly promote responsible forestry in priority regions around the world. Together the two organizations have planned and implemented a series of projects in China, Russia, Bulgaria, Romania, Estonia, Latvia and Lithuania. The projects are important...

In: Stories

Developing hybrid diesel-electric delivery trucks


In 2000, FedEx Express and Environmental Defense Fund struck an alliance to develop a delivery truck that dramatically decreases emissions while increasing fuel economy. The result was a diesel-electric hybrid, an ideal application for hybrid technology, given the frequent stopping and starting of...

In: Stories

Greenpeace and Marks & Spencer: Sustainable seafood procurement


Marks & Spencer (M&S) has adopted a Policy on Sustainable Sourcing of Fisheries Products, which applies to all seafood sold, including fish used as an ingredient. M&S came top of Greenpeace UK's Recipe for Disaster, a study of UK supermarkets, ranking them by their seafood policies.

In: Stories

Unilever and WWF establish certification for sustainable fisheries


The MSC Standard by the Marine Stewardship Council is the only internationally recognised set of environmental principles for assessing fisheries to establish whether they are well managed and sustainable. The MSC is an independent, global, non-profit organisation which was set up to find a...

In: Stories

Eni E&P Division and Shell Italia launched biodiversity project


Eni E&P Division and Shell Italia E&P established a working group that, in 2003, launched the AgriBioDiversity project, in collaboration with Fauna and Flora International and the World Conservation Union and others, for biodiversity monitoring in the ecologically sensitive area of Val d’Agri,...