Mine victims benefit from the enthusiasm of football fans during EURO 2008
The Union of European Football Associations (UEFA) collaborated with the Red Cross in a novel fundraising campaign during EURO 2008.
Internet users were able to make donations in support of the ICRC on the ‘scorefortheredcross’ website. Each donation was transformed into virtual goals for the donor’s favourite side among the 16 qualifiers for EURO 2008. A large portion of the proceeds went to landmine victims in Afghanistan.